Sometimes, a simple intuition can turn into a complex design challenge. This is what happened with Janod, the toy brand of Juratoys, with whom we have a strong affinity. When they needed a display for their wooden letters, they weren’t looking for a standard solution, but for a support that would discreetly showcase them, making them the absolute protagonists.
The Challenge: a Display that Adapts to Every Shape
The brief was clear, but very ambitious:
A countertop display for wooden alphabet letters, to be exhibited without packaging.
A support that would keep each individual letter in a vertical, stable, and orderly position, despite irregular shapes and sizes.
A discreet and functional design that wouldn’t overshadow the product, but enhance it.
The request was a real “puzzle”: each letter had to have its own slot on a single panel, while ensuring stability to prevent the slightest touch from creating a domino effect.
The Result: an Example of a Display Built around the Product
We accepted the challenge, approaching it with our design methodology. The project for Janod is a perfect example of how the display can be built around the product, almost “disappearing” to make room for the merchandise.
Our display solved every critical issue, proving that it’s possible to combine effectiveness and discretion, creating a custom solution that is:
Practical: each letter has its own space, with a support that ensures stability.
Functional: the design is engineered to withstand daily use and potential traffic in a toy store.
Light and sustainable: made with our interlocking method, it’s easy to transport and assemble.
With this project, we’ve redefined the ABC of display, demonstrating that true art lies in being present without being seen.
Wooden Displays for the Toy World
In addition to custom solutions, we offer a wide range of displays perfect for the toy sector, designed for maximum versatility and functionality.
Island: A four-sided floor display with fixed tops, ideal for creating central selling points or demonstration areas. It is compact, lightweight and perfect for test corners or for displaying board games.
Play: A display table designed for demonstrations and product testing. Its sturdy structure and wide table top make it perfect for promotional events or trade shows.
Twin Line: An extra large double-sided display that offers maximum visibility and ample capacity. Ideal for stores or showrooms, it can be used on the wall or in the center of the space.
Wally Sei: A compact and multifunctional floor display that combines hooks and shelves, perfect for displaying both hanging and standing toys, optimizing every square inch.
Do You Have an “Impossible Mission” to Accomplish?
If you also need a unique and original display solution, we’re ready to listen. Tell us your idea and let’s design together.
