Behind every great product lies a story. The story of Origamo and its Mini Flora card is one of beauty and engineering. These greeting cards, with their paper flower bouquets that bloom, are an example of design that combines poetry and technique. The challenge for us at Esposit was to translate this magic into a functional display without losing its visual impact.
When Display Becomes Storytelling
Origamo had a clear requirement: to showcase the unique feature of the Mini Flora cards, namely their surprise content, even in limited spaces such as retail stores. The display needed to be compact, but at the same time had to contain all eight subjects in the range and also show open bouquets, to reveal the magic of the product.
We designed an inclined floor display with a minimal and refined design. On the crowner, we created space to position two open bouquets in charming colored watering cans, inviting customers to discover the surprise. The wooden sticks, strategically positioned, hold the cards without covering them, ensuring maximum visibility and stability.
The result is a solution only 30 cm wide, solid, lightweight and durable, perfect for positioning near the entrance or checkout counters. The success achieved at trade shows like Homi and Springfair demonstrates that the mission has been accomplished: enhancing the product without sacrificing practicality.
Our Line of Greeting Card Displays
In addition to custom solutions, we offer a range of displays designed for the needs of stationery stores, gift shops and bookstores.
Fil: A double-sided revolving display with a super slim design. Perfect for greeting cards, small notebooks and hanging items, it ensures maximum visibility even in confined spaces.
Opus: Ideal for presenting greeting cards in an elegant and neat way. With four compartments per row and built-in product stops, it ensures stability and a pleasant shopping experience for the customer.
Sustainability: our Shared Value
Origamo’s choice to trust us was not accidental. Their attention to sustainability perfectly matches our philosophy. Our interlocking wooden system is not only ecological, but its natural elegance perfectly complements the delicate colors and plant origin of paper products, creating a coherent and harmonious visual experience.
If you too want your products to speak for themselves, enhance them with a display that exalts their story and uniqueness.
Contact us for a custom consultation: tell us about your products and discover how we can display them effectively, practically and sustainably.
