In the food sector, innovation is not only about the product, but also about the way it is presented. Agricooltur®, a start-up company that produces fresh, “living” vegetables with aeroponic growing systems, faced a unique challenge: how to explain such an innovative product in a traditional environment such as the large-scale retail trade (GDO)?
The answer was a display that is more than just a stand: it is an information vehicle, a point of contact and a symbol of the company's values.
Display and information in one design
The need was twofold: to display the live seedlings and, at the same time, to educate the customer about the newness of the product and its advantages. For this, we created a display that serves as a real information board.
Functionality: The seedlings are placed on leaf-shaped shelves, with a dedicated space at the base for the material needed to transport the pots.
Visual communication: We printed the customer information and instructions directly onto the wood in four-colour process. In this way, the product and its story are perfectly integrated, without the need for additional printed material.
The design, made of birch with our interlocking system, combines a traditional material such as wood with cutting-edge technology such as aeroponic cultivation. It is a perfect combination that reflects the sustainability values of Agricooltur®.
Furniture solutions for the food & beverage sector
In addition to customised designs such as the one for Agricooltur®, we offer a line of wooden displays ideal for the food sector, perfect for shops, markets or trade fairs.
Horizon: Designed to highlight compact packages, jars and small products such as jams, honey or cosmetics. It occupies minimal floor space, maximising the visibility of each individual item.
Line Chaos: A versatile display unit with 4 or 5 fixed shelves, depending on the model, ideal for food products such as cans, jars, bottles or craft packs. The linear design fits every type of product.
Line Banco: The perfect counter display for products displayed on limited space. With two or three fixed shelves, it is ideal for chocolates, spices or small gift items. Its vertical and compact design maximises capacity.
Do you have an innovative product that needs a display that can tell its story?
Contact us for a consultation and find out how we can design your display solution together, combining functionality, aesthetics and sustainability.
